Tips For Marketing Success

I’ve long been a loyal fan of The Four Agreements, by Don Miguel Ruiz. Why?Because it’s so darn simple! It’s elegant. But gosh it can be so hard to make those 4 things happen. And as a reminder, the Agreements are: Recently, I’m reminded of the challenges I have with one of the Agreements:“Be impeccable with […]

July is Anti-Boredom month – the very best month to be bored! In the American school system,July is that beautiful sandwich month of pure childhood freedom, After school ends in June,And before it gears back up in August,In other words, the ideal time to be fully care free. And without cares, inevitably comes boredom.Sometimes, for

The better you know yourself within the terms of your business,The faster your success, and The better your relationship with your audience. This means: people will engage and buy whatever you offer faster.Much faster, usually! Because audiences trust people who seem to know themselves well,Both good and bad. Donkey’s years ago, I used to believe I was

Not long ago my doctors told me that I had to reduce my bad cholesterol.It was not so bad that I needed any kind of supplements or pills,But we needed to nip this trend in the bud. Fast forward 6 months and my numbers only seemed to get worse and worse.How was that possible?Sure, genetics could

I’ve watched all the “hobby businesses” slip away, Like unstable houses, crumbling into the ocean…After 2021, it’s simply no longer possible to stumble into business success. Let’s confirm two huge points: 1 There will always be “outliers” who have instant success,But that’s truly 0.01% of small businesses,So no one need model instant success stories.Most of

I was promised the hope of working just four little hours per week….Taking mini-retirements around the world for months at a time… And living like a diplomat and millionaire…Can’t you just imagine it?! And yet…It didn’t quite go according to plan!I remember sitting with friends,Having just made a fancy-but-simple cheese soufflé for them,Pouring them wine,

This month we’ve talking all about how to get the Impossible done.How do you implement – every single day! –  To make the impossible… Possible? We’ve already discussed uplevelingYour clarity and confidence,Getting assistant support in your business,And getting strategy support to work on your business. And today we’re looking at ensuring your expectationsBecome obvious, So that your goals can equal real

Today I’m flipping the script so we can dive right into Reaching out for help. For many years, I volunteered on a hotline for suicidal teens.It was one of the richest and most eye-opening experiencesI’ve ever had. I consider myself very lucky for talking with all those kids. For the record, let me share two things

Are you 99% sure about your ROI at all times? It’s ok if there’s a tiny bit of wiggle room – Like 1%.Ok, maybe 5% – but no more! But if there are questions that go beyond that,Then there are many gaps to fill! Many of the businesses I work with focus on the wrong things.It’s

It’s 100% undeniable.When you don’t know your numbers, Or worse – When you avoid your numbers! –  You will never grow smoothly or steadily. You certainly cannot grow exponentially.And to keep with the lingo,You sure as wonder can’t “scale“! You need to know your numbers. Take my partner Travis for example:He’s a superlative real estate broker