Sometimes, the details just don’t matter, do they?If everyone is coming over for your gumbo or coconut pie,Maybe it doesn’t matter what drinks you’re serving.Unless you want to create a truly awesome total experience In regular every day life, details often really matter.Is that a quarter cup of sugar or salt?That one really matters! Do I turn left […]
All the Facebook Elements You Need to Know Read More »
I’ve never given myself enough Grace to call myself a “changemaker”. But I’m absolutely stepping into that role with GRM, aka Golden Ring Marketing. I say: Enough! with the constant and insipid “lead and sales, leads and sales” Advertising incompleteness. Instead, we’re committed to changing it up, By honoring the true and holistic aspects
Changemakers say “This is not right – and must be better” Read More »
I couldn’t believe what I was hearing A fellow participant on a business call earnestly asked the facilitator:“When your ads stop working, what do you do to fix them?”Certainly a reasonable question, as I expected a helpful answer. “I shout at him… No, I don’t really… Actually, ya, that’s exactly what I do.I shout at
“I shout at my ads guy when results get worse” Read More »
In my day, I’ve been on the receiving end of a frustrated business owner,Who is chomping at the bit, Ready to explode,Complete livid that their ads did not result in sales. This is a basic misunderstanding that I want to ensure you never ever make! Ads are not sales.Let me reiterate: Advertising is not a sales event. Here’s where the
The exact reasons why advertising and sales are *not* the same Read More »
Not long ago, I recommended a client to work with a Brand Specialist. I make sure that I (as they say) “stay in my lane”Which is solidly advertising and marketing…But not branding. However, I use branding all the time,And I know Great Branding when I come across it,Just as I can identify Great Advertising. That does
Let’s not confuse Great Advertising with Great Branding Read More »
As this Thursday is Literacy Day, let’s talk about your advertising literacy. I’m reminded often by the questions I receive – As well as the blank stares or questioning eyes – How unpracticed and unexperienced so many folks areWhen it comes to advertising literacy. It’s like picking up an English-speaking American and putting themDown in the middle
Are you literate in terms of ads and scaling? Read More »
Whenever I start with a new client,And definitely with new students,One of the most common questions is: “How much should I spend on ads?” By the way, no one ever says “budget”.Not at the start at least.That’s extraordinarily telling. That appears to be a process and journey, in and of itself.It’s certainly a valid question. So
How much should you spend on ads? Read More »
I want to make sure you are asking the Best Questions to improve your advertising. Because I’ve discovered that most people are throwing spaghetti against a wall to see if it sticks. That’s fine for a bowl of pasta, but not for marketing tracking is the key to great advertising. Tracking is the difference between
Your True Tracking Needs for Successful Ads Read More »
Sometimes businesses forget what ads are running despite any updates, they’re provided, and ask me: “Where are the ads running?” Or: “Can we run ads on Instagram?”Or: “Can we JUST run ads on Instagram?” Sure we can! We just need to tell the Ads Manager what we want it to do. The Ads Manager needs
Where Do Your Ads Show Up? Read More »
Historically, March was the month of Mars, or the god of War. In business, war just means strategy. If you’re not in the 0.01% where you had an idea and now effortlessly make 8 figures a year, then strategy is everything. We’re diving into Targeting today in terms of your advertising strategy. This is from
A Month of Advertising Strategy Read More »