“New Normal” Facebook Ads Updates for Q4 2021

And a hearty warm welcome to our New Normal! 👋🏼 No, no, goodness no! I don’t mean a post-covid new world…

But a post Apple iOS14 Update world! And with this new normal, come some important updates, that absolutely impacts you if you’re running or planning to run ads soon!

A few new important norms to consider:

#1 For all those who have opted OUT of tracking: Content within Facebook appears unaffected

ACTION: Run more objectives that do not send people OFF of Facebook, such as Engagement and Video View ads. Of course, these are often lower priority due to targeting, so use your highest value CTAs, and track with more powerful alternatives off of the Ads Manager.

#2 Consider more specific tracking for Conversions

ACTION: Use more detailed urls, such as yourdomain.com/lead-magnet-fb-ads, and also use these in conjunction with Tags inside your CRM/ESP. Then simply, compare your numbers inside and out of Ads Manager more often!

#3 We need more time to import that workaround data for Apple results

ACTION: Give yourself at least 72 hours before collecting final results, and your aggregated events should show up by then.

#4 Take 5-7 days to optimize for your objectives.
With less data flooding the system, we need just a little more time for more comprehensive info.

ACTION: Start earlier, test longer, run winners harder.

#5 Tax info is now required for advertising on many platforms, this is especially true now if you’re in Canada, Mexico, New Zealand.

ACTION: Find out if you’re in a place where taxes now come into play. They still do not – yet! – in the US, though you will not be able to run new campaigns/ads until you update your tax info inside the system.

#6 You may now use Non-aggregated, non-prioritized events. However, these will not show to those who have opted out.

ACTION: So find a better workaround that will serve you in the long-term. Use the aggregated events fully, and implement more comprehensive back end tracking. These options and actions are no longer really nice-to-haves. They’re definitely now must-haves.

 Some businesses have confirmed that almost 50% of their purchases resulting from Facebook advertising

Are not being tracked or shown inside the Ads Manager. That’s immense! You don’t want that to ultimately be you. You want to know and understand your real results. You want to keep investing and getting a clear ROAS,That’s “Return on Ad Spend”.

You deserve to update your tech, Keep moving with the times,

[Reality ✅: TECH will never stop changing 💗] And track better so you can get… A stronger ROI… And make stronger decisions going forward.

And in honor of International Podcast Day, I’m excited to announce … 🥁 drum roll please! 🥁

My upcoming, brand new PODCAST! It’s coming down the pike,  so keep an eye out.  While it will not primarily be about advertising,

It will have a very delicious theme and tone for you to enjoy! Not to mention massive value 🤗

Become the true Force for Good you were meant to be!