Starting a passion-driven, income-producing business is not easy. Oftentimes, it can feel like you need to make the impossible become possible!
But how?
As so many now say: “Success leaves clues”. And that is true.
If someone else could make it work, then it might not be impossible for you too. Nevertheless, it all comes down to implementation.
Every day…
Do you know what actions to take to get where you want?
Making the impossible possible comes down to TWO THINGS:
1 Clarity
2 Confidence
You’ll hear me talk about these a lot but only in a very specific context.
Let’s start with Clarity you need a clear…
Action Plan
Audience
Message
Measurement System
Without all of these, you simply wallow and struggle. Take the audience piece, for example:
Most people balk and roll their eyes when asked about their audience, and especially their “Ideal Client”.
They’ve “already done that”… And yet they never use it and wonder why the marketing doesn’t work!!
The clarity… Got cloudy! Heck, it’s downright murky, muddy, and gross. If you have created clarity – then you need to daily apply and use it!
I’m a massive tennis fan, and this is a good thing for you. The thing that always strikes me is how tennis players talk about Confidence, Like it’s a temporary feeling that constantly comes and goes.
Yet we only see:
Grand Slam trophies!
Multi-million dollar paychecks!!
Endorsements worth $10,000,000s!!!
And still they “lack confidence”?
How so?
Because it can feel fleeting.
And small business owners and entrepreneurs are JUST like tennis players. You’re a one-person show – hopefully with a team. But you’re the one making decisions on your own during the game. It all comes back to you… and your confidence.
When you’re on fire…
When the money is more than flowing…
When you can do no wrong and make no wrong calls…
Confidence is so easy.
And then we all – inevitably! – get the flip side sometimes:
No matter what you do, nothing seems to work. The money dries up faster than you saw it coming.
Every decision is hard to make, or you just keep getting it wrong.
Well, where’s the confidence then?
It’s a practice. It’s always a practice.
When you’re implementing daily in your business – and this is exactly the place when I start working with small business owners –
You need to stick to your practice and keep your confidence consistent, even when the keeps hitting the fan.
More clarity and more confidence are how you will truly keep doing the “impossible”.
That’s how I help people daily and it’s possible more than ever for you too.
Let me know when and how you’ve struggled with yours!
