Happy Valentine’s Day to you!
I hope you had a gorgeous celebration with your personal loved ones. Let’s keep talking about your business loved ones.
Love can fill in all the gaps reaching your People ❤️
There are ways in which many business owners treat their business audience like kings and queens! And then there are areas where that audience is treated like paupers.
Why so inconsistent?
Don’t they deserve the Royal Treatment every step of the way?
You might be asking, “but how would they be doing that?”
Consistency and CTAs.
Are you giving your audience the opportunity to…
– Know, like and trust you? Really?
– Move forward with you to get what they really want?
So many businesses tell me:
“I don’t email and connect with my audience enough.”
Or
“I’m scared I’m emailing them too much!”
Why?
Something is not as clear as it needs to be.
Either the offer is not as clear and proud as it needs to be.
Or who the audience IS is not as clear as it needs to be.
Or what the audience really really wants is not clear.
Once you are so crystal clear on all of these points, you will never hesitate to email your audience regularly and deliver to them at the exact place they are.
Because that’s what people both need and want.
They will feel like they’re being treated like Kings and Queens if they are getting what they want. Pampered, luxury, boutique hotel type of treatment. This certainly means giving them a service or product
That seriously delivers at a high level, With solid results possible for the audience, as well as the ability to bust through obstacles, like with Q&A or inside open forums like inside a FB Group.
None of this is rocket science. It really never needs to be!
But where there is hesitation on the part of the business, the audience suffers.
If you believe in your service, ensure everyone knows about it.
If you believe in your service, do whatever it takes to make sure people use and succeed with it.
If you believe in your service, don’t worry about bothering people with your offers
After all, it would be a major disservice if you did not help them!
Finally, a note on perfectionism:
And let’s use Apple as an example, because they just got an insane business valuation. The most recent update on my iPhone was 15 something or other. That means, 15 major rounds of improvement have happened since the first version of that product.
That means that business did NOT wait until something perfect was ready. Instead, good enough to give people what they wanted, that was the perfect criteria.
Done is the new perfect.
Get your offers and emails and newsletters and communications…
Done!
..and let your audience be treated like Queens and Kings forevermore.
Sure, let’s workshop this one too!
Grab a notepad and take 2 short minutes to answer this:
1 How are you not loving on your audience enough?
2 How are you withholding connection from your audience?
3 What can you do to foster greater communication?
Let go of perfectionism.
Let go of attachment to outcomes alone. Instead, attach yourself to your customer’s best experience. You get to help them move from one step to the next inside your business and offers.
