Are you putting yourself in your audience's shoes enough?

You are incredibly special.

And especially you, because you’re part of my “audience”, my “People”.

And my People, I know by now, are more empathetic than most.

And this single quality alone means that you have a Super Power.

But I have discovered only too well that,

This Super Power alone can get lost in the world of online marketing.

Here’s the magic I know you have in your personal life:

You’re pretty darn great at putting yourself in other people’s shoes.

Your empathy lets you feel more, lets you connect better,

And lets you value connection as much as other “goals”.

However, the needs and often counter-intuitive best practices

Of online marketing divert your focus and

Make you a little loopy some times!

This loopiness means you accidentally get cut off for your audience,

While you’re working on building your business.

You can get a little “stuck” behind the scenes when

Not connected to the people who you serve.

Having worked in restaurants for so very long,

Being a damn fine waiter because every table got such customized service –

Talk about a daily dance of incessant empathy! Exhausting!! –

It’s like the magical connection between the “back of house” or

Chaos that is the kitchen prepping your food under often ludicrous stress,

And the gorgeous, refined “front of house” that is

The face of your amazing experience.

When the connection gets blurry, nothing really works how it needs to.

So let’s cut to the chase.

Right now, don’t think!, just tell me this:

On a scale of 1-10, how well do you put yourself in your audience’s shoes?

The current health of your business will tell you how spot on you are

In assessing yourself, which is always a bit of a feat.

I’m preparing you for a natural runway where

Nothing can get in the way of your Super Powers as you grow.

And if it does, you know exactly how to bust through it!

Finding you more fun, more empathy, more service, and easily more results.

50 Weeks Of Giving!

Literacy is a cause dear to my heart, just as is

Now, if you don’t yet know the story of Dolly’s Daddy yet,

You need to hear her explain what literacy really can mean!

Are you putting yourself in your audience’s shoes enough?