josh

New Year Quote

Reflection Revolution

I’ve got a year end gift for you! My entire way of working changed when I started to focus on Reflection. Actually, it makes Action about 1000X easier. Otherwise, you’re just on a hamster wheel you feel locked into –  Not cute. So I put together a total powerhouse for reflection, What I like to […]

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Merry Christmas

Happy Holidays & Merry Christmas

Do you love this time of year as much as I do? Time to slow down.Time to breathe deeper.Time to connect and celebrate with friends and family! What’s your favorite part of this time of year?? And this week is wonderful because we have Winter starting ❄️☃️❄️ As well as the celebration of Christmas ✨

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One Size Fits All

One Size Fits All

“One Size Fits All” – Isn’t It the Worst?! _____________________________________ If you’re anything like me, then something in your life is unfortunately “One Size Fits All” 🤬 In my case, it’s my workout socks. And because I work out a lot, it’s noticeable, and makes a difference! Frankly, it’s stupid and it just sucks. Now,

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Giving Tuesday

Giving Tuesday

As we begin a month of joyful celebration, we close this month with the perfect bookend to Thanksgiving: Giving Tuesday 🤗 On Thursday, we got to give thanks for any and all abundance we have, and the huge gratitude we personally share with our friends and family. And then we get to enjoy the festive

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Facebook Cycle of Awesome

Facebook Cycle of Awesome

here’s a reason really awesome advertising works literally all the time: I like to call it… The Facebook Cycle of Awesome. And it’s pretty simple. Definitely no “rocket science” required here 🚀 In a nutshell this is what the Facebook Cycle of Awesome looks like: To pull it apart simply: You run an ad with

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Black Friday Basic

Black Friday Basic

I had a convo not long ago about how deeply counter intuitive great marketing really is. Here’s the context: A new client wanted to run a new offer, a PAID offer. And she wanted to run this to cold traffic 😳 That is, people who did not know her well yet. So we discussed the pitfalls

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Advertising is Vulnerable

Advertising is Vulnerable

Advertising is one of the most vulnerable actions you’ll ever take. Most people have lots of reservations about: Putting yourself out there… Worrying about what others will think… Making yourself open to criticism… Having to prove something. All this is not to mention the specific insecurities that most of us have like: Do I look

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