Have you served our country as a member of the military? If so, then please know that I salute and honor your sacrifices and service. If not, then you’re like me. I cannot imagine the rigors and potential terrors of warfare sometimes experienced as “peace-keeping”. In honor of Veterans Day, I’d like to […]
Sacrifices worth making for your business Read More »
Great marketing is often counter-intuitive. Why counter-intuitive? Because it sounds like it should be one way… Yet it is actually working best in a completely different direction. This is usually due to the psychology of marketing. And it’s not rocket science. Human beings are insanely consistent when it comes to convincing them
Use these Black Friday basics EVERY week of the year Read More »
I want to promote YOU this week. As it’s Self-Promotion month, let’s end October by putting you front and center. I’ll tell you how in just a sec, but first: How well are you self-promoting? In other words… How well are you sharing? Consider this: If sales are services then self-promotion is
Let’s make self-promotion easy for you this year Read More »
We’re now weeks into Q4, but I find people so busy normally, This should still set you up for a successful ending to 2022. No matter what, start now to stop yourself from rushing – the death of success with any marketing efforts. I want you to have the very best chances for sales success
Q4 Planning for Black Friday and the New Year Read More »
The better you know yourself within the terms of your business,The faster your success, and The better your relationship with your audience. This means: people will engage and buy whatever you offer faster.Much faster, usually! Because audiences trust people who seem to know themselves well,Both good and bad. And in this case, we’re talking about the Trust, not the LikeOf KLT or “Know,
What Introverts, Creatives and other Sensitives Know Read More »
I couldn’t believe what I was hearing A fellow participant on a business call earnestly asked the facilitator:“When your ads stop working, what do you do to fix them?”Certainly a reasonable question, as I expected a helpful answer. “I shout at him… No, I don’t really… Actually, ya, that’s exactly what I do.I shout at
“I shout at my ads guy when results get worse” Read More »
Today, I’m so excited to unveil my brand new Brand to you: Golden Ring Marketing! Or as I’ve come to love saying…Where we’re connecting the dots between Advertising and Marketing Here’s what I’ve encountered for years and years, right from the start:Advertising is almost never integrated into most people’s business. It’s treated like some second thought…Or worse…Last
Welcome to Golden Ring Marketing! Read More »
In my day, I’ve been on the receiving end of a frustrated business owner,Who is chomping at the bit, Ready to explode,Complete livid that their ads did not result in sales. This is a basic misunderstanding that I want to ensure you never ever make! Ads are not sales.Let me reiterate: Advertising is not a sales event. Here’s where the
The exact reasons why advertising and sales are *not* the same Read More »
Not long ago, I recommended a client to work with a Brand Specialist. I make sure that I (as they say) “stay in my lane”Which is solidly advertising and marketing…But not branding. However, I use branding all the time,And I know Great Branding when I come across it,Just as I can identify Great Advertising. That does
Let’s not confuse Great Advertising with Great Branding Read More »
As this Thursday is Literacy Day, let’s talk about your advertising literacy. I’m reminded often by the questions I receive – As well as the blank stares or questioning eyes – How unpracticed and unexperienced so many folks areWhen it comes to advertising literacy. It’s like picking up an English-speaking American and putting themDown in the middle
Are you literate in terms of ads and scaling? Read More »