MISSION, VALUES, PURPOSE

MISSION

We are deeply committed to supporting mission-based businesses and organizations. We help you share your purpose and vision meaningfully with the world. We see and honor the good you do for the audience you serve. 

We primarily serve purpose-driven experts with courses and group programs. These experts most often use a launch sales model for their offers. We designed our expertise to fulfill the unique needs and Customer Journey of the course launch process – also known as “launching”. Our marketing method is tightly honed for the quickest profitability and returns on investment for courses, programs and launching.

We also serve the unique needs of marketing non-profit organizations. Our always budget-conscious approach allows these purpose-driven businesses to make the most of their tightly limited resources. There are always options available to reach the largest audience.

We support our clients to speak from the heart and touch the world. We encourage you to seek nothing short of fame in your industry so you can become the go-to resource for your audience. We support you to create a structure with as many partners as possible to share your mission as far and wide as possible. 

We’re not just about big words and fancy strategies; we’re here to provide practical solutions. We allow our clients to remove the obstacles and chaos that separate you from serving your mission. This includes a focus on daily actionable implementation and leveraging technology, like AI, to streamline processes and focus on what matters most.

We help our clients stay focused on creating a lasting impact in their communities and beyond.

VALUES

We are led daily by the values we stand for:

• The Golden Rule always guides the best relationships and experiences
• Businesses that thrive through the Golden Rule have the happiest, most loyal customers
• Every business is doing the best that they can, with the resources and awareness available to them
• Every business has endless opportunities to expand their resources and awareness
• Every business’ future clients deserve the best and clearest Customer Journey
• The most enriching businesses always create win-win-win situations that extend far beyond them
• Everyone deserves to be treated with respect, care and kindness
• Partnership fosters a more fun, playful, creative and satisfying working relationship
• The happiest clients have their wants satisfied and are deeply understood and nurtured
• Genuine relationships and connections also lead to sales and profit
• Marketing and advertising are a natural extension of the mission of your business
• There is no marketing one-size-fits-all answer;  every business must customize options
• Support and strategies are always effective to overcome obstacles and challenges
• Marketing and advertising can always be a joy to share your offer with the world

Marketing and advertising always start and end with The Golden Rule

PURPOSE

Our aim is to create greater freedom, empowerment and success for experts with courses and group programs through highly effective marketing and advertising.

We empower course creators and coaches to share their unique stories, visions, and missions with the world. We aim to provide the tools, support, and resources necessary for them to create a meaningful impact through their content.

We strive to encourage, enhance and develop curiosity and empathy as powerful, success-driving business tools. We see stepping into an audience’s shoes as the healthiest, most joyful way to achieve sales and business success. 

We seek to simplify the complexities that course creators and non-profits face in the digital landscape. By providing guidance, streamlined solutions, and clarity, we enable them to navigate the challenges more effectively and quickly.

We seek a world where small business owners can move faster and more easily through the constant trinity of suffering – overwhelm, frustration and confusion – into a state of connection, curiosity and joyfulness.

We see our training, ethos and philosophy influencing more businesses around the world to shift from stressful, lack-based transactions, into deeply connected, empathy-centric relationship-based experiences. 

We love to see businesses embrace their marketing as the best, vital tool to connect with their audiences. Both you and your audience win when you love the marketing experience.

VISION

We work to directly serve 100,000 small businesses around the world as they upgrade their marketing to create freedom for themselves, their teams and their audiences. 

We work to create a network of small businesses that use their platforms to expand their social responsibility and do more good more widely in the world. 

We work to lead a positive content revolution, inspiring and guiding content creators and non-profits to produce content that not only resonates but sparks positive change.

We work to become the ultimate digital empowerment center, equipping course creators and nonprofits with the tools, knowledge, and support needed to thrive in the digital landscape. 

We work to champion digital inclusivity, ensuring that every course creator and non-profit, regardless of size or resources, has equal access to the tools and strategies that create success.