In the world of online marketing, Facebook keeps us on our toes with constant updates. If you’re a course creator or a small business owner that is new to advertising, these are the three recent changes that you need to know!
1. New Way to Advertise Facebook Groups
Imagine this: You’ve got a thriving Facebook group, and now you can shout about it through ads! It’s like putting a spotlight on your community.
How to do this?
- When setting up your ad, choose the engagement objective.
- Ensure you have the option to select the Facebook group you want to promote in the destination section.
- If you don’t have this, then your account doesn’t have this option yet.
- It’s important to note that not all groups are eligible for promotion.
- This optimizes for maximum number of link clicks rather than join requests.
This new feature means more eyes on your group, more engagement, and potentially more business.
2. Facebook Might Overspend (In a Good Way)
Think of your daily budget like a spending cap. Now, Facebook might stretch it a bit on days when there’s a golden opportunity.
Key Points:
- You can find this new feature In the adset level, navigate to the budget section.
- Meta can now spend up to 75% more on days with better chances of reaching your audience.
- But, don’t worry, there’s a cap of not spending more than 7 times your daily budget in a week.
So, if there’s a day with lots of potential customers, Facebook can flex a bit to get your ads seen by more people.
3. Flexible Formats Creative Optimization for Facebook Ads
Imagine you’re creating an ad, and Facebook says, “Hey, we’ll handle this. We’ll show your ad the best way possible.”
Key Points:
- Found under the Traffic objective, select the Website conversion location.
- A new option that shows your ad in the format predicted to perform best by Meta, allowing up to 10 images or videos.
- Tailor your ad creative and destination based on each person’s likelihood to respond.
This update opens the door to more creative freedom for course creators and new advertisers, allowing for diverse ad formats and personalized content delivery.
As Facebook evolves, so should your approach to marketing. Try out these new features and see how they can boost your online presence.
Stay tuned for more simple tips and updates from Golden Ring Marketing!
