I bet you’re bingeing something right now? What’s your joy of choice?
Whether it’s Netflix or Apple+ or Britbox (my fave!),
Or a fantastic novel that’s hard to put down,
Or even the latest season of whichever Housewives are bringing the endless drama,
Everyone loves a good story!
Your audience especially loves a story — their own of course!
Think of how often you deliver your service or product,
And the most surprising story comes to light!
Your audience is telling themselves stories about
Their situation all the time, too.
That’s where you come in.
Once you fully understand the main stories your audience is telling themselves,
You can to help them move the story in a new direction.
Into the Woods is one of my favorite musicals, by Stephen Sondheim.
It weaves loads of fairy tales together,
As a modern fable about the way we experience life-changing events.
All the characters affect each other’s stories…
Just like you!
At the end of the day, your service solves a problem.
Heck, it might even be a good problem,
But it’s still a problem.
Great advertising consistently plants a new seed for someone.
So you get to help your People start a new chapter,
With new possibilities they either
Never knew they had… or forgot they already knew.
How often does that happen – especially as we get older!
Everyone needs a reminder once in a while.
So how can you insert yourself into your People’s stories?
Check out some game-changing approaches to your People’s stories.
How does it feel to take the obstacles away from someone
Who is struggling…
Yet can’t see the next best page in their own story?
Let’s spread more inspiration, power, and possibilities!
50 Weeks Of Giving!
Ever feel like things aren’t balanced in the world? So does
The fight for gender justice is far from over,
And those who are there battle after battle need support!
Find out more here at: https://nwlc.org/donate/ways-to-give/