What’s your balance like talking to your audience’s heads vs hearts?
Are you like 50/50?
80/20?
Or more like 99/1 in one direction alone?
Most people are appealing to their audience’s heads. Full stop.
They’re appealing to reason and logic,
Expecting their audience to take every “No brainer” offer they make
– To me, the biggest offense! –
And often shocked when the “no brainer” has a load of obstacles…
And no results.
Hmmmm, perhaps it was a “brainer” of an offer to begin with!
Dealing too directly to the brain…
And not the Heart!
In modern, online marketing terms:
A real, functional “no-brainer” doesn’t mean
“So obvious, you don’t have to think about it!”
But rather:
“It skips right past the thinking part of me and goes right to the heart!”
Let’s stop for mo and think about what generally, ya know… sells!
Love songs sell!
Love and romance movies sell! Rom-coms!
Love symbols, signs and products really sell!
Just tell me you haven’t recently seen a commercial for
Kay’s Jewelers, Zales or Tiffany?
Love sells.
And for you: speaking to the Heart with your offer really sells.
Many of the best marketing experts will tell you that
People are making Purchase decisions based on how they feel:
Inspired, Motivated, Elated, Giddy, Thrilled!
Even for the headiest and most FAQ-seeking members of your audience,
The final thrust to a Purchase is finally: “Hell yes, now I’m ready and excited!”
Without the excitement, it all becomes rather intellectual.
And even if your offer or audience are more intellectual than the norm,
The basics still stand when asking for the big bucks.
And when you want the big bucks,
You put in the little bucks into advertising and marketing investments,
By focusing on the same thing: feelings.
Here’s how to follow and connect with your people’s passion.
Love more on your people through marketing and start convincing less.
50 Weeks Of Giving!
Today we focus on those beings who bring constant joy:
Their mission to support animals in need of care and rescue
Across the globe is grounded in empathy and understanding.
Find out more here at: https://www.fourpawsusa.org/
