Great marketing is often counter-intuitive.
Why counter-intuitive?
Because it sounds like it should be one way…
Yet it is actually working best in a completely different direction.
This is usually due to the psychology of marketing.
And it’s not rocket science.
Human beings are insanely consistent when it comes to convincing them to exchange your offer for their cash.
So let’s pull apart the most effective psychological triggers at work for Black Friday so you can use them every week of the year.
So let’s start with Sales or Purchase offers.
What two things work best over and over?
Urgency and Scarcity!
When you give people a firm deadline – “Just Two More Days!!”
Then… serious FOMO kicks in.
In this case, Urgency.
When you give people max limit – “You won’t be able to have one yourself!”
Yet again, serious FOMO kicks in.
In this case, Scarcity.
FOMO is absolutely real!
Think about the last time you yourself made a FOMO-based purchase.
Be sure to hit reply and let me know your own personal catnip
Never skip the FOMO…
I mean Urgency and Scarcity!
This is why Black Friday gets so frenzied.
Btw, I’ve never shoved anyone to the floor for a cheap TV…. promise!
Ok, we’ve covered Sales, so let’s go back to Traffic and advertising.
People do forget that it’s a massive ask to say:
“Hey Stranger, gimme some o’ your cash”…
As if this was a curious OnlyFans scenario that seemed legit.
Let’s get back to real, proven, constant psychology of marketing basics:
Nurturing your audience by creating a relationship that matters with them is what wins time and again.
This is the STILL most overlooked part of the business building process.
And people wonder why strangers don’t want to immediately buy:
They don’t KLT most businesses yet!
Aka… Know… LIKE or TRUST!
When they don’t have enough info to like or trust never expect a sale!
If you’re truly awesome at Like and Trust you can expect sales far quicker.
One other trigger to help with Trust might be risk Reversal.
This is the 30-day guarantee, for example.
“Not happy? Don’t worry, we’ll take care of you!”
People want insurance and assurances.
So what works?
Relationships allow money to flow
Most people totally underestimate the consistency needed to create those relationships…
With too many promises of fast money out there in cyberspace.
This entire process is called: Reciprocity.
Put another way: Giving…
Creates a desire to give back.
Ooooh, I wanna say it again: A desire to give back!
It’s not sales, it’s not sleazy, it’s not pushy.
It’s consensual and pleasurable.
Reciprocity is consistent in terms of relationships and then sales.
Give first, in order to get.
Let people know you want to invest in them by providing free value.
Never ever forget to use these Black Friday tactics,
Because they are proven by real psychology.
50 Weeks Of Giving!
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