Today, I’m so excited to unveil my brand new Brand to you:
Golden Ring Marketing!
Or as I’ve come to love saying…
Where we’re connecting the dots between
Advertising and Marketing 
Here’s what I’ve encountered for years and years, right from the start:
Advertising is almost never integrated into most people’s business.
It’s treated like some second thought…
Or worse…
Last minute add on…
Where people just say, as if handing me a baby…
“You take care of it!”
In most people’s daily lives, they’d never just pass a baby
Over to a stranger…
And then walk away.
Yet in business: All the time!
Of course this doesn’t make any sense at all!
For these super specific reasons:
1 They’re investing their largest marketing $$$ spend into advertising
2 Ads are usually:
… 2A The first point of contact an audience member has with your business
…2B The last point of contact before the sales page/opportunity
3 You are able to get the most amount of data about your audience from ads
4 To adjust, shift and overall improve the rest of your marketing
5 And of course to find the people you most want (Targeting!) because
6 FB/IG Advertising is most people’s primary source of controllable Traffic
Wouldn’t you consider these reasons enough to find out more
About advertising, and how to integrate it into your business?
I get it.
You’re busy, you’re hands are full, and you’re overwhelmed.
Yet…
What if you could flip that around, and far more happily:
Use the advertising you’re investing in to improve every aspect of your business?
Doesn’t that sound more like a win-win situation?
Well that’s exactly what Golden Ring Marketing does.
We’re still an advertising agency at heart,
Because Advertising = Connection = Love 
Except now we are connecting all the dots
Between what we know you can use from your Advertising,
And make more sense of your actual Marketing.
Let’s pull the distinctions apart for a moment:
Advertising is one specific form of Marketing.
It’s the part where you ensure eyes are on your offers.
But…
And this is a massive But…
If your overall Marketing isn’t working,
Then the best ads in the world cannot overcome
The other holes in the marketing system,
Like water leaking from a burst hose, air conditioner, or simple strainer.
Over the years, I’ve inched my way out of the constraints of advertising,
And helped most of my clients and all of my students
Answer basic and advanced marketing questions.
Marketing has strategy to it.
Marketing also has strategy options to it.
Marketing consistently works on proven, repeatable principles.
Without these principles functioning,
Advertising will always hit a ceiling.
So I serve, because I can:
I answer questions…
I help strategize…
I fill in gaps in marketing knowledge…
I dispel myths…
I dispel “easy results” stories from less-well-intentioned sales folks…
I constantly help with implementation…
I help people with the daily workings and nuts and bolts of the Marketing
For their business.
This is truly what Golden Ring Marketing is now designed to do…
All in addition to the High Performance Advertising
We are known and loved for.
Over the next few months, you’ll find out much more about
The various marketing must-knows, must-dos and must-becomes.
We’ll ensure you’re getting all the basics under your belt
So you can completely multiply
Your very best advertising results even more.
Find out more about the brand new Golden Ring Marketing here.
50 Weeks Of Giving!
As it’s World Tourism Day, let’s highlight sustainability by celebrating Union of Concerned Scientists.
While I love to travel, we now have a renewed responsibility to do it as sustainably as possible, reducing emissions, and supporting larger ecosystems. An excellent organization of scientists is using science “to make change happen.”
Support their efforts for a safer and healthier world here.
