Are you 99% sure about your ROI at all times?
It’s ok if there’s a tiny bit of wiggle room –
Like 1%.
Ok, maybe 5% – but no more!
But if there are questions that go beyond that,
Then there are many gaps to fill!
Many of the businesses I work with focus on the wrong things.
It’s ok, it’s not usually their fault.
When they get to the next level,
And that definitely includes advertising,
There’s more education and clarity needed.
ROI is a major piece of this puzzle.
Don’t skip ahead here either,
Even if this may be a nice quick review for you:
Not every dollar you make is your profit.
In the e-commerce world,
Where they’re already working with much tighter margins,
They appreciate that they may make a 150% return or ROI,
And it’s about volume and those numbers.
Yet in the world of online courses or
Digital marketing and education,
It seems like everyone expects a 10X return!
Why do YOU think this might be?
I’ve got a sneaking suspicion that it’s because
That is the main story those folks are told.
“Look at me! I made $3 Million this weekend… and so can you!”
And that is not remotely to demean
Their exceptional results.
But we must acknowledge that they are 100% exceptional
To that person who is just getting started,
Or has yet to either break 6 figures a year, or
If that, then break multiple 6 figures.
So ROI:
When it comes to implementation,
To running your business and its own expenses,
To run and incorporate advertising and general marketing into the mix,
The ROI shifts.
It’s not 100% of revenue that becomes Profit.
Profit is different from revenue or income.
The key here is how do you uniquely in your own business,
Make adjustments and decisions,
To continuously adjust your Profit Percentage?
You want to increase both your Revenue,
AND
Your own personal Profit Percentage.
Once you’re able to completely detach yourself from the idea that
Your revenue is what you keep,
Then you can start implementing strategically,
Focusing on numbers and percentages,
And in the process…
Actually serve your audience infinitely better.
Because you’re focused on their own success,
Their own results,
Their own transformation.
And that directly impacts your own success.
Because those are the ways to increase your numbers,
Stay connected,
And work smarter, and way way less hard.
At the start of the day,
When everything is new, and you may not have
Any money to spend,
You’re paying advertising and marketing with your time.
You may work 2400 minutes a week (40 hours 😉
But you get paid in gross revenue
Less than $1 per minute.
At the end of the day,
You really want to directly swap that around,
So that you pay for your marketing and advertising
With dollars and cents (or your own local currency – I see you!!!)
And reclaim ALL of that time back for yourself
As a rockstar Business Owner.
You want to ensure you’re getting paid $5/minute or $10/minute.
Or at the top of your game,
You want to shoot for:
$65/minute or more,
And work just 10 hours per week!
On your OWN schedule 
Advertising, marketing and investing in your numbers,
Will give you that – and faster!
Master your ROI now, and you’ll get there on your own terms!
50 Weeks of Giving!
On Friday it’s Earth Day! And we all collectively need this:
Rainforest Alliance
The Alliance is building an alliance to protect forests,
improve the livelihoods of farmers and forest communities,
promote their human rights, and help them mitigate and adapt to
the climate crisis that we are already starting to experience.
Support this planet that sustains us all right here.
