Imagine getting your message to 1 MILLION people! 🤯 It’s maybe hard to get your head around. Could “little ol’ me” actually touch one million other souls??
In fact yes, that’s exactly what one of my clients said to me a while back. She was looking at the numbers,and she said:
“I just can’t believe one million people have seen my offer!” 🎉It even brought a tear of joy 😠to my eye. It was an awesome thing to hear, and it’s an even more awesome feeling.
And this is exactly what your Reach is.
In advertising and marketing, we need to continue to humanize the terms and concepts, to remind ourselves that all this boils down to one simple thing: People! And more precisely, what people do.
But Reach is even more straightforward, it’s literally how many unique individuals see your offers. And the more compelling those offers are, the more an advanced and sophisticated algorithm like Facebook’s, chooses to show it to even more people. Basically, you spend the same amount of money, but you can reach more people for those pennies…
As long as the content is good and compelling. That’s mostly what I do:
Ensure that messages are clear, tell a great story, and are targeted to the best folks. And that’s what you need to do to grow your business with consistency and excitement.
I have one mantra for ALL of my clients and students:
“Don’t leave anyone behind!”
Everyone should know what you offer, and when you are offering it! No one should be left behind, or not know that you’re offering your services to the world!
So I challenge you to use better strategy, to commit to touching the lives and serving Your next MILLION people!
Not every single one of those people will want to get to know you better… So do it just for those who do.
Serve better, Reach further, and Reap the rewards!
Become the true Force for Good you were meant to be!
