The right amount of exposure literally gives life to a business. Now, I’m of the 1970s and ’80s generations Who loved to go tanning and get as much sun as possible. We found out later just how harmful the sun could potentially be… At least that was the story we were told. Nothing compared […]
How much exposure are you getting? Read More »
I see so many good and good-hearted businesses struggle every day. The good of these businesses needs extra care, Especially if they will grow strong and serve widely. I grew up around very very good people, Sure, some a lot less good than others, but that can’t be helped. All these good people showed
Tapping into the Spiritual side of marketing and advertising Read More »
“I’m sick of people telling me how ‘promising’ I am!” That’s a line from the truly astounding and moving film The Whale this year, Starring my favorite Mummy actor Brendan Fraser. It’s not his line though. It’s from one of his online students, who is fully encouraged… To speak his truth! And this
How to identify and apply your Real Potential Read More »
I bet you’re bingeing something right now? What’s your joy of choice? Whether it’s Netflix or Apple+ or Britbox (my fave!), Or a fantastic novel that’s hard to put down, Or even the latest season of whichever Housewives are bringing the endless drama, Everyone loves a good story! Your audience especially loves a story
What stories are your people telling themselves? Read More »
You are incredibly special. And especially you, because you’re part of my “audience”, my “People”. And my People, I know by now, are more empathetic than most. And this single quality alone means that you have a Super Power. But I have discovered only too well that, This Super Power alone can get lost
Are you putting yourself in your audience’s shoes enough? Read More »
What’s your balance like talking to your audience’s heads vs hearts? Are you like 50/50? 80/20? Or more like 99/1 in one direction alone? Most people are appealing to their audience’s heads. Full stop. They’re appealing to reason and logic, Expecting their audience to take every “No brainer” offer they make – To me,
Speaking more to your People’s heads or hearts? Read More »
When are you worried about your content? Whether it’s how to create content, The actual theme of your content, Or ultimately your audience’s response to it, Content for all marketing is a loaded topic! Wouldn’t it be amazing to make all of that go away? But how so? Is it with a “content calendar”
When you worry about your audience’s reactions Read More »
I find one fatal flow most slow-growing businesses have: The passion they bring to their service or product isn’t in their marketing. And it sure as heck isn’t anywhere near their advertising! In your own small business, I bet you love delivering your service, right? I bet you love your business and the good
How intuitive is your Advertising and Marketing? Read More »
Are you getting too many “No Thank You”s from your audience? Maybe it’s in terms of the paid offers you’re putting out… Or even the free ones that you think should be no-brainers… But still, they’re not “converting”! There’s that word again: “Converting”. Really, it’s just a fancy way to say “They said Yes!”
Oops! I made them say “No Thanks!” Read More »
I consider small business owners who use advertising to be Super Heroes! It takes a lot to step up and commit to growing a business. It takes a lot to invest capital in any form to expand. It takes a lot to fulfill a mission that’s meaningful. Believe you me, plenty of folks talk
How to become a Super Hero to your business Read More »