You must have a solid team in place to help run your business. It’s not “optional”! It’s an absolute must-do if you want to grow – Sustainably. You can definitely grow significantly on your own. But there is always a tipping point, Where you need to get out of your own way. Plus, I hardcore […]
You Must Not do Everything Yourself in Your Business Read More »
Starting a passion-driven, income-producing business is not easy. Oftentimes, it can feel like you need to make the impossible become possible! But how? As so many now say: “Success leaves clues”. And that is true. If someone else could make it work, then it might not be impossible for you too. Nevertheless, it all comes
How Do You Make the Impossible Possible? Read More »
Recently someone contacted me about working with me for advertising. She wasn’t a good fit for me anyway, Because she said unfortunate and negative things like:“The problem I have with your business is…” Who wants to start a relationship like that?! Not me… Curiosity is healthy, but treating questions like problems is not 😉 Anyhow, she
Are you obsessed with Vanity Metrics? Read More »
I want to make sure you are asking the Best Questions to improve your advertising. Because I’ve discovered that most people are throwing spaghetti against a wall to see if it sticks. That’s fine for a bowl of pasta, but not for marketing tracking is the key to great advertising. Tracking is the difference between
Your True Tracking Needs for Successful Ads Read More »
Recently Facebook made a big change: The “Facebook pixel” that we’ve all come to know and love will now be called… “The Meta Pixel”. One of my clients recently asked how this would impact us. In short, the answer is: Not very much. At the moment, it just comes down to terminology. However, that doesn’t
Will this Meta-Facebook update make any difference at all to you? Read More »
Sometimes businesses forget what ads are running despite any updates, they’re provided, and ask me: “Where are the ads running?” Or: “Can we run ads on Instagram?”Or: “Can we JUST run ads on Instagram?” Sure we can! We just need to tell the Ads Manager what we want it to do. The Ads Manager needs
Where Do Your Ads Show Up? Read More »
Historically, March was the month of Mars, or the god of War. In business, war just means strategy. If you’re not in the 0.01% where you had an idea and now effortlessly make 8 figures a year, then strategy is everything. We’re diving into Targeting today in terms of your advertising strategy. This is from
A Month of Advertising Strategy Read More »
Today I’d like to share with you the work of someone very special ❤️ It’s designed to support your marketing On a much deeper level. This month, we’ve explored lots of love: Loving marketing… Loving yourself in business… Love your audience better. Today let’s talk about how to Love What Is. This is a primary
Discovering How to Love What Is In Business Read More »
Happy Valentine’s Day to you! I hope you had a gorgeous celebration with your personal loved ones. Let’s keep talking about your business loved ones. Love can fill in all the gaps reaching your People ❤️ There are ways in which many business owners treat their business audience like kings and queens! And then there are areas where that audience
Give your audience the Royal Treatment Read More »
Now that it’s February, let’s fully use love to fill in all the gaps ❤️ Here’s the bind:You love your product or service.You love your offer.You love your business. But you really hate marketing. At least, you don’t use all the marketing tools available to you… Because there’s something you hate about them. And your
Learn to Love Marketing Read More »
Your Guide to Win-Win Advertising That Isn’t Rocket Science.
